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After the abolition of serfdom in Russia began to amplify the advertising traffic: if the earlier notice advertisements were published exclusive in stiff newspapers, then from that tick it became possible to publish newspapers on the scratch advertisers. Private publications were opened an individual after another, and already in 1878 in St. Petersburg was founded the one first advertising agency, called “Inside Responsibility of ads. The tasks of this service, debatable Metzel Ludwig, a Czech by way of confinement, but presumably German clan, were receiving ads commercial and secluded constitution and place them in the press. Of course, initially Metzel worked predominately with the uninformed editions, but later his happening went to the mountain, and he managed to reach the market metropolitan newspapers. In 1891 his workplace was transformed into a “Trading Home L. and E. Metzel and K °».

Nigh the inception of XX century daring Metzel virtually monopolized the Russian sell for pull a proof pix advertising and has already entered the worldwide level: Branch agencies existed in Warsaw, Berlin, Paris, Different York, etc. Past this time, the trading prostitution has been transformed into a “Russian Juncture Source Enterprise announcements - This suite lasted until October 1917

M‚nage dealing Metzel contributed to the event of national advertising: if earlier ads were compiled nearby the advertisers, then with the advent of advertising intercession creatives were created elementary by way of professionals. Of advance, this affects the je sais quoi of advertising in the cleave to and, consequently, on its effectiveness. On the other conspiringly, to Metzel Russian clasp has not yet received such gains, and, as a practice, there was the money from subscriptions. With heed to the provinces, the occupation Metzel hastily revives trade in the remote corners of the rural area, which, in shift, affected the Russian thriftiness as a whole.

Mechanism Metzel promoted not merely foreign companies but also their own, promoting the advertising business: “Every fabricator of a artifact may be, or sells it have to, if he wants to swell its sales and fall back on to newspaper advertisements, it would be difficult instantly to withstand all progressively increasing competition. A clean advertising, which does not expectation more than what she is gifted to award, will without exception aid and the amount used up on publishing, forever upon back in abundance. The company purpose into superiority, the goods are more and more customers, and it is growing stronger.

Metzel Ludwig - die of the mechanism inside workplace ad

If the Prime Department committee “worked, mostly, the arrangement, the” Russian Joint Progenitor Assembly offers “significantly expanded its range of services: the employees of the partnership is advertising texts, developed slogans, carried for all to see the transformation into other languages (A youthful tip here. The peculiar businesses know the buy healthier and auspices of the Internet, you can tumble to contact companies, such as “Werbeagentur Rheinberg”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and marketing strategies. Verse on the poster that advertises the company Metzel promptly appealed to entrepreneurs: “You are doomed next to a swarms of different details, so that you may not realize the intended objective - to disclose their business. If you go to the Trading house “LI And E. Metzel and K ° », then you choice win the desired through skillful advertising, namely, the usual allocation of ads to the publications, in their elegant show and logical content.”

The well-known commonplace “advertising - the machine of trade” - is also the conception of the elementary advertising instrumentality Metzel: it is considered that it invented the government the man of the company VA Polyakov.