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I confess. Before learning about SEO applications and website marketing industry, I considered that Google was the best thing ever. I Used Google to look for anything from people, to images, to news to odd things and indiscriminately trusted the search outcomes. Then I learned about SEO software and a new industry revolving around promoting sites, and my convictions changed. But even before my revelation, having done a bit of reflective musings, I got a feeling that search engines, Google to boot, know far from everything, and reveal to the web community a fraction of what they know.

My search experiences soon convinced me that Flikr is a higher quality image search source, that with the help of Digg I can have interesting current events stories without having to rummage through Google SERPs (rummaging is more fitting than Google search), and human search is better administered by Facebook. It seems like every time I search for obscure gadgets on Google, the results are almost always messy, to put it kindly. Try Googling for SEO programs and other SEO connected subjects on Google and you are almost ready to lose your patience. I mean, come on, what’s the relationship between SEO software and employment sites or Internet casinos? Gladly, in my frustrations.

So when news of link building software and the whole field revolving around it invaded my humble worldview, my qualms about webpages surfacing out on the top of Google increased virally. Do they deserve to show up on there and whose fault is it, Google or webmasters using SEO apps. The moral dilemma is immense. Do I quit using my SEO keyword ranking tool or do I seize using Google instead? I concluded that I can’t turn away from Google just yet. At least not till the worthy contender enters the game. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will continue playing with my SEO apps.

To be honest, SEO products is the reason why people like myself get discovered on the net. intelligent as they are, Google web bots are unlikely to find some no-name dude and index his webpage highly. In this respect, I still am a steadfast admirer of SEO applications and non-paid search. If it was all about the cash, the multinational giants would squish me before I knew it. And there are 1000 corporations on the Fortune roll! But here is something else that irritates me and other check backlinks users, I am sure. There are guys who purchase SEO programs and use them to sell shoeson casino sites and such. What we see is rubbish that not only lives on the net but is also highly positioned by search engines.

What is the public perspective on this? They search for SEO application reviews and will instead find unrelated SERPs. They get disillusioned. So much for the “Internet fairness”. Does this mean that SEO program and service industry is bad? Not necessarily.

The unethical users of SEO programs need to stop corrupting the Web but it’s like ordering hackers to stop hacking. The sad thing about it is that black hat SEOs are overusing the chance to be visible on the Web that is offered to the random dude like myself. For now users just have to live with them. We can only wish that Google will put more emphasis on finding the schemers abusing SEO tools, and if Google doesn’t, the new search engine will.